Grapester - Bründlmayer

Character design and the brand story for a soft drink made in austria

A whimsical and mischievous bird serves as the embodiment of a soft drink line, bringing charm and personality to the brand. The character is showcased across different eras and regions of the world, emphasizing its adventurous, globetrotting nature.

The project blends humor, vibrant visuals, and cultural storytelling to create a universal mascot that resonates with a contemporary audience. The intention was to create a faux real bird species, with its own wiki entry and rich history.

3D product visualization, Illustrated beverage bottle design featuring a colorful bird and grapes, showcasing branding, label illustration, and packaging design for a sparkling non-alcoholic drink.
3D product visualization and label design of a soft drink Grapester Granatapfel.
3D product visualization and label design of a soft drink Grapester Ingwer.
Watercolor landscape illustration with a stylized bird flying over vineyards, created for branding and packaging storytelling.
faux vintage-style illustrated postage stamp featuring a stylized bird character, created for branding and packaging storytelling.
faux natural documentary photo featuring the globetrotting bird character
Hand-drawn vintage bird illustration with detailed ink linework and subtle color accents, created for brand storytelling and identity design.
Illustrated character bird holding grapes in a vintage countryside setting, created for the Grapester brand’s visual identity and packaging design.
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