Next Generation Radiology

For this project we were tasked with developing the key visual and core of the identity design for the European Society of Radiology's event.

The communication goals were threefold: to introduce the next generation of radiology experts, highlight the birth of emerging technologies, and showcase innovative methodologies within radiology.

The visual concept centers on an entity in a fetal position, symbolizing birth, with an ambivalent design that blends organic and android-like elements, capturing the dual nature of AI technology. The aesthetic is intended to somewhat evoke anatomical sketches and studies from Leonardo da Vinci, further underscoring the historical heritage of medical imaging and serving as a bridge between past an the future.