Call of the pasture
Brand development and animated short video for an Austrian softdrink.
Almruf is a surreal, offbeat soft drink brand brought to life through a blend of design, storytelling, and animation. The project encompassed full brand development: packaging design, narrative identity, and an animated brand film - crafted to capture a mood that is equal parts whimsical and gritty.
The aesthetic is inspired by the old stop motion animation: crooked charm, peculiar characters, and a touch of the macabre. Layered onto this is a folk-punk sensibility, fusing irreverence with raw energy, while weaving in the rich traditions and textures of Tyrolean culture. The result is a brand that feels like a strange alpine carnival: familiar yet uncanny, inviting yet mischievous.
