Call of the Pasture

Brand, strategy development and animated short video for a whimsical, traditional Austrian softdrink.

Brand development

Illustration

Packaging Design

Animation

Embroidered vintage-style Almruf logo illustration with ornate floral details on a textured red background.

Almruf is a surreal, offbeat soft drink brand brought to life through a blend of design, storytelling, and animation. The project encompassed full brand development: packaging design, narrative identity, and an animated brand film - crafted to capture a mood that is equal parts whimsical and gritty.

The aesthetic is inspired by the old stop motion animation: crooked charm, peculiar characters, and a touch of the macabre. Layered onto this is a folk-punk sensibility, fusing irreverence with raw energy, while weaving in the rich traditions and textures of Tyrolean culture. The result is a brand that feels like a strange alpine carnival: familiar yet uncanny, inviting yet mischievous.

Stop-motion style illustration of four expressive ghouls and zombies characters in claymation style sitting on a worn sofa with a sleeping cat on the floor, created for Almruf’s visual identity and motion graphics.
Stop-motion style illustration of four expressive ghouls and zombies characters in claymation style characters driving a green car out of a monster-faced tunnel, created for the Almruf brand identity and motion graphics project.
Retro-inspired stop-motion illustration featuring an old CRT television, VHS player, action figure, and stacked videotapes, created for the Almruf brand identity and motion graphics project.
3D illustration in claymation style of ghouls and zombies driving in a car on a roadtrip
Stop-motion style illustration of a zombie Mozart holding a teacup beside a white poodle, set in a detailed village environment. Character design, animation art, and motion graphics craftsmanship.
Illustrated Almruf beverage bottle in a sunlit meadow with mountains in the background, created as part of brand identity and motion graphics world-building.
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